Regal Financial In the News

REGAL MEDIA
NEWSROOM: www.regalfinancialbank.com

FOR IMMEDIATE RELEASE

14 September 2009

SEATTLE, Wash., September 14, 2009—Regal Financial Bank, a Seattle-based community bank that understands the value of customer relationships, will be coming together for a very special “casual Friday” on October 2, 2009. As Lee National Denim Day moves into its fourteenth year, Regal Financial Bank—a participant for six years, raising thousands of dollars over the years—is gearing-up to participate in this grassroots program which has raised more than $75 million for breast cancer research by simply asking the nation to put on their jeans for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).

Funds raised from participation in Denim Day will support:
• Groundbreaking research at Lee Translational Laboratories nationwide to find less toxic, more effective treatments.
• Development of an early detection blood test in collaboration with the Breast Cancer Biomarker Discovery Project.
• Grassroots advocacy work of the National Breast Cancer Coalition to help educate those faced with breast cancer.

In 2009, the program will also benefit the personal foundation of the 2009 Lead Ambassador Christina Applegate’s Right Action for Women Foundation. With this new layer, Regal Financial Bank’s donations will be working even harder to fight the disease.

“Regal Financial Bank continues to support deserving fundraising activities in our community, and we’re honored to be a part of this remarkable Denim Day,” says Regal Financial Bank’s President and CEO Jesse Tam. “A $5 donation to wear jeans and help fight breast cancer is an easy and fun activity for our staff to get involved. We’re looking forward to October 2nd.”

Regal Financial Bank will put their own twist to Lee National Denim Day by handing out complimentary cookies and cupcakes to commemorate their fundraising accomplishments and further the message of the importance of early detection. Contributors will also be given a chance to win several prizes by placing their business cards in a drawing.

“Each year, we are thrilled to see how many great organizations like Regal Financial Bank come together across the country and donate to make this grassroots program a continued success,” said Liz Cahill, Vice President of Marketing Communications for Lee Jeans. “This year is really special because we’re able to give a portion of funds raised back to Christina Applegate’s Right Action for Women Foundation, continuing the collaborative spirit this program has embraced for 13 years, and we believe now more than ever, people need to believe in the power of giving back.”

To learn more about the exciting projects funded by Denim Day, visit www.Denimday.com.

About Regal Financial Bank

Headquartered in the heart of downtown Seattle, Regal Financial Bank is a community bank that understands the value of customer relationships; a bank carefully organized to serve the business community with professionalism and personalized service. More information is available at www.regalfinancialbank.com.

About Lee Jeans

Lee¨ Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day¨, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.

The Entertainment Industry Foundation (EIF), as a leading charitable organization for the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Through its Women's Cancer Programs, EIF is funding some of the most promising breast cancer research, including Lee Laboratories nationwide focused on developing less toxic, more effective treatments and the Biomarker Discovery Project, a blood test for earlier detection of breast cancer.

For questions about EIF’s Women's Cancer Programs and information about breast cancer, visit eifoundation.org or call 800-426-0010.